The new conceptual store for Persol is the first to be designed by David Chipperfield Architects Milan for the Italian eyewear company.
The store is located on the Via Fiori Chiari in a building where conceptual artist Piero Manzoni lived and worked.
Both current and historic Persol products are displayed against aluminium wings; curved curtains forming niches that reveal the regenerated building fabric behind.
On the ceiling, lighting fixtures, together with domed skylights, illuminate the space with indirect and diffused ambient lighting that recalls natural light.
photo of the model ©Alberto Parise